Change is Inevitable but clear Values allow Adaptation
Values are the motivating power behind purposeful action. They are the ends to which we act. This applies as much to life as to wealth creation. As Edge looks to celebrate a decade of wealth creation for our clients, we deem it appropriate to explicitly re-commit to our core values. As part of this brand evolution, we found some powerful parallels looking at nature.
Values such as the synergy displayed by a school of fish, the edge provided by a peacocks’ beauty and flair, the patience of an owl required for sustainable wealth creation, the co-operation of a colony of ants, the innovation of a chameleon’s transforming colours and the diversification of flowers through different seasons. These simple yet powerful values will continue to assist us as we adapt to whatever changes the ever more challenging environment throw at us.
These same values have been of equal importance in the success and track record of the Iconic range of funds of which the Iconic Absolute Return Fund celebrates its 10th year in 2013 of uninterrupted positive annual returns. Our proof that adaption and innovation in a trusted investment partner equates to sustainability in your wealth creation.